The community moment

The moment you realize that social media is more a trust than sales channel, is the moment you will start building a community instead of an audience.

What could go wrong?

We often ask ourselves this question to find excuses for not doing something.

But what if we change the perspective and ask:

What could go wrong if I don’t try?

It may help you to find an excuse to do it.

In marketing, you have two options

A. Be known as the brand that provides value. 

B. Be known as the brand that promises value.

Choosing option A takes courage. Executing is harder than planning. But this is what differentiates companies seeking sustainable, long-term success from those that prefer talking about short-time profits.

Time to make a decision!

Trust know-how, not coolness

I am in the know-how business.

The digital ecosystem is changing at a rapid speed.

As a marketer, it is my duty to constantly learn and educate myself. Staying on top of the latest trends, features, and strategies is the key to long-term success.

Nowadays it seems, in general, “cool” and “hip” to work in marketing. Whatever that means. It’s “cool” until you realize how hard it is to succeed long-term in digital marketing.

Don’t trust coolness. Trust know-how. 

The broken biscuit effect

Biscuits and ideas have one thing in common: Even if they seem broken, they remain valuable.

Maybe it’s not the right timing, the right format, the right place.

Don’t kill your ideas.

Just put them into a box.

Let them rest for a while. Mix them up. Their time will come.

Stopping vs. quitting in digital marketing

Imagine you are just about to finally start but then…

You hit the wall. The idea you just had is gone. You have the feeling there might a better way to do it. Maybe it’s not the right format. It’s new. It’s different. It’s maybe even a bit weird. Two minutes ago you were the marketing genius and now? Nothing.

And what then? Do you quit? That’s it?

Or you just stop. Press pause!

A big difference! Quitting and stopping!

The true beauty of digital marketing as we experience and practice it today is the ability to press pause. To stop.

I mean…Try to stop tv advertising. It’s impossible.

The old marketing world makes you quit. The whole thing. The whole idea.

Try to stop a Facebook ad. It’s a matter of a few clicks. A few seconds.

The new marketing world allows you to stop.

You can stop, take the time you’ll need to make things even better and then hit the “Continue” button again. It changes everything.

Everyone talks about new ideas. But what we all need more than ever before in our industry: Time for reflection.

We are jumping from task to task, from idea to idea. This may increase the pace but not the quality of our work.

Take some time to reflect on the long-term impact of your work.

And let this reflection become part of your daily routine and always make sure you have some time to think. It gives you the opportunity to not only learn faster what works and what doesn’t but more importantly, you can influence the outcome right in the moment of action.

Press pause. Think. Optimize. Think again. Refine. Continue. Win.

No need to quit.